Privacy Policy
Last updated: July 2026
Introduction
Aurora Chen Counselling respects your privacy and is committed to protecting the personal data you choose to share through this website.
This Privacy Policy explains how your personal data may be collected, used, disclosed, stored, and protected when you visit this website, submit an enquiry, or otherwise communicate with Aurora Chen Counselling.
Your personal data is handled in accordance with the Singapore Personal Data Protection Act 2012 (“PDPA”) and other applicable data protection requirements.
Personal Data We Collect
Depending on how you interact with this website, personal data collected may include:
• Your name
• Your email address and other contact details you choose to provide
• Information you voluntarily include in an enquiry or message
• Correspondence and communications between you and Aurora Chen Counselling
• Limited technical information that may be collected automatically when you use this website, such as browser type, device information, IP address, and cookie-related information
Please avoid including highly sensitive or unnecessary personal information in the website contact form. More detailed personal information, where relevant to counselling services, can be discussed through an appropriate and more secure channel.
How We Collect Personal Data
Personal data may be collected when you:
• Submit an enquiry through the website contact form
• Communicate by email or other communication channels
• Enquire about or engage counselling services
• Interact with this website and its associated technologies
Where personal data is provided voluntarily, you are responsible for ensuring that the information you provide is accurate and that you are authorised to provide it.
How We Use Your Personal Data
Personal data may be collected, used, or processed for purposes including:
• Responding to your enquiries and communicating with you
• Assessing and arranging counselling services where requested
• Providing and administering counselling services
• Maintaining appropriate administrative and professional records
• Operating, maintaining, securing, and improving this website
• Complying with professional, ethical, legal, and regulatory obligations
• Any other purpose for which you have provided consent or that is permitted or required by law
Personal data will not be used for purposes that are materially different from those described in this Privacy Policy without appropriate notification or consent, unless otherwise permitted or required by law.
Consent and Withdrawal of Consent
By voluntarily providing your personal data through this website or directly to Aurora Chen Counselling, you consent to its collection, use, and disclosure for the purposes described in this Privacy Policy, where consent is required.
You may withdraw your consent to the continued collection, use, or disclosure of your personal data by contacting Aurora Chen Counselling using the contact details provided below.
Please note that withdrawing consent may affect the ability to respond to your enquiry or provide certain services. Withdrawal of consent does not affect any collection, use, or disclosure that is permitted or required by law.
Disclosure of Personal Data
Personal data is not sold or rented to third parties.
Personal data may be disclosed where reasonably necessary to service providers that support the operation of this website or practice, such as website hosting, contact form processing, email services, information technology, security, or other administrative service providers.
Where third-party service providers process personal data on behalf of Aurora Chen Counselling, reasonable steps will be taken to ensure that personal data is handled appropriately.
Personal data may also be disclosed where required or permitted by law, or where disclosure is reasonably necessary to address a serious and imminent threat to life, health, or safety.
Data Security
Reasonable administrative, technical, and organisational measures are taken to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, loss, or other similar risks.
However, no method of electronic transmission or electronic storage is completely secure. While reasonable measures are taken to protect personal data, absolute security cannot be guaranteed.
Retention of Personal Data
Personal data will be retained only for as long as reasonably necessary to fulfil the purposes for which it was collected, to meet professional, administrative, ethical, or legal requirements, or as otherwise permitted or required by applicable law.
When personal data is no longer required for these purposes, reasonable steps will be taken to securely delete, anonymise, or otherwise dispose of it, where appropriate.
Cookies and Website Technologies
This website may use cookies and similar technologies that are necessary for website functionality, security, performance, or user experience.
Additional analytics or similar technologies may be introduced in the future to help understand how visitors use this website and improve its functionality. Where required, appropriate information and consent options will be provided before non-essential technologies are used.
You may also manage cookies through your browser settings. Disabling certain cookies may affect some website functions.
Third-Party Services and External Links
This website may use third-party services for functions such as website hosting, contact form processing, email communication, security, or analytics.
This website may also contain links to external websites. Aurora Chen Counselling is not responsible for the privacy practices or content of third-party websites. You are encouraged to review the privacy policies of those external services where appropriate.
Overseas Transfer of Personal Data
Some technology or service providers used in operating this website or practice may process or store personal data outside Singapore.
Where personal data is transferred outside Singapore, reasonable steps will be taken, where required under applicable law, to ensure that the transferred personal data receives a standard of protection comparable to that provided under the PDPA.
Access and Correction
Subject to applicable law, you may request access to personal data held about you or request correction of personal data that is inaccurate or incomplete.
Requests may be submitted using the contact details provided below. Reasonable steps may be taken to verify your identity before processing your request.
Changes to This Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes in this website, services, technology, or applicable legal requirements.
The latest version will always be published on this page together with the date of the most recent update.
Contact and Data Protection Enquiries
If you have any questions about this Privacy Policy, the handling of your personal data, or wish to make a request relating to your personal data, please contact Aurora Chen Counselling through the contact form available on this website.
Please indicate that your enquiry relates to privacy or personal data so that it can be handled appropriately.
Where reasonably practicable, enquiries relating to personal data will be responded to within 5–10 working days.